Valueleaf, a prominent player in the affiliate marketing industry, proudly participated and co-powered the Indian Affiliate Summit 2023 in India. With a commitment to driving excellence in affiliate marketing, Valueleaf’s presence made a significant impact at the event.
As a moderator in panel discussion, Mr Srikant Bureddy, our founder, shared insights on Affiliate Marketing, emphasizing its significance and why it should be the go-to choice for marketers.
Let’s take a glimpse into India’s premier affiliate marketing event. IAS23 is a two-day summit scheduled for October 11 & 12, 2023, at The Leela Ambience, Gurugram. With over 5000+ attendees and 1000+ companies, this annual event brought together professionals from diverse sectors under one roof where they explored the ins and outs of affiliate marketing.
Valueleaf Speakers Take the Stage
On Day 1 of this premier event, the summit kicked off with great enthusiasm. Valueleaf, with a dynamic lineup of speakers to IAS23, each equipped with unique expertise and actionable insights, contributed substantial value to all attendees.
Our Co-Founder, Mr Srikanth Bureddy, spoke about how to make Affiliate Marketing the priority choice for marketers today. Attendees were captivated by Mr. Burreddy’s insights into the evolving field of affiliate marketing in India and the pivotal role played by data-driven decision-making. The panel tackled essential topics such as successful affiliate campaigns, regulatory challenges, and utilizing emerging technologies for optimal results.
How do we make Affiliate Marketing the priority choice for marketers today?
Affiliate marketing emerges as the premier choice for modern marketers due to its cost-effectiveness, performance-driven model, and scalable reach.
- Affiliate programs offer transparent, measurable results, allowing marketers to optimize campaigns in real-time.
- The pay-for-performance structure aligns interests, ensuring ROI-focused investments. Moreover, having various affiliates enables targeted marketing to specific audiences, improving the precision of marketing efforts through segmentation.
- As social proof becomes more important, affiliate partnerships provide authentic recommendations, building trust and engagement.
As a longstanding partner of the event, Valueleaf brought its expertise and innovation to the forefront, contributing to the success of the summit. As a marketing innovation company, we foresee and ensure that user acquisition is the primary focus of many brand stories.
Myths and Misconceptions of Affiliate Marketing
Following this, our esteemed speaker, Mr. Narin Shetty took center stage at IAS23, sharing his expertise and breaking down the myths and misconceptions that come with affiliate marketing.
Affiliate marketing is partnering with brands to earn commissions by promoting their products or services. You’re like a matchmaker, connecting customers to great stuff and earning a reward for successful introductions. It’s not about spamming or misleading links, but building trust and genuine recommendations. It’s a win-win: brands reach new audiences, and you earn while sharing helpful things.
Day 2 At IAS23
Day 2 promised an equally exciting start. Joining the panel discussion, Mr. Chandrashekhar Nail, our respected speaker, shed light on the BFSI industry and marketing sales funnel. Starting with how the BFSI industry has broadened its marketing funnel through digital transformation, content marketing, personalized approaches, social media engagement, innovative products, and fintech collaborations to reach a wider audience.
What Has The BFSI Industry Done To Broaden The Marketing Sales Funnel?
The BFSI industry has widened its marketing funnel through:
- Digital & Social Media: Engaging content, targeted ads, and influencer partnerships reach new audiences.
- Data-Driven Personalization: Tailored products and recommendations based on customer behavior.
- Partnerships & Ecosystems: Expanding reach through collaborations with FinTechs and non-traditional players.
- Financial Education: Building trust and brand loyalty through content that empowers customers.
These aim to attract a wider range of potential customers, nurture leads effectively, and ultimately convert them into loyal clients.
Attracting and retaining customers in a field increasingly saturated with financial products and services is a challenge. Valueleaf can help you rise above the noise with a broader and more dynamic approach. We contribute by giving data-driven insights, hyper-personalization, and predictive analytics.
GenZ And Their Short Digital Attention Spans
Our Vice President of Digital Marketing, Mr. Harsha Vardhan Reddy, participated in a panel discussion where he shared valuable perspectives on an intriguing subject: Strategies for capturing performance and generating business from GenZ.
The focus of the discussion revolved around devising effective strategies to drive performance from GenZ, a demographic known for its concise and fleeting digital attention spans.
How Do You Drive Performance And Get Business From Genz And Their Short Digital Attention Spans?
Effectively engaging GenZ with their short digital attention spans requires a strategic approach that aligns with their preferences and behaviours. Here are some tips to drive performance and attract business from GenZ:
- Mobile-First Strategy: Ensure your website and content are mobile-friendly, with quick loading times.
- Visual Content: Use visually appealing content such as images, videos, and infographics to capture attention quickly.
- Authenticity and Transparency: Share behind-the-scenes content, user-generated content, and stories that resonate with their values.
- Social Media Engagement: Engage in two-way conversations, respond to comments, and encourage user-generated content.
- Embrace Trends: Stay updated on current trends, memes, and pop culture references to remain relevant.
Valueleaf’s active participation in IAS23 marked a significant chapter in the affiliate marketing field. As a proud partner and contributor to this premier event, Valueleaf showcased its dedication to advancing the field, leaving an indelible mark in the minds of attendees. Until the next summit, Valueleaf’s journey in shaping the future of affiliate marketing continues, fueled by a passion for excellence and a vision for transformative growth.
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