In 2024, video marketing is no longer a “nice-to-have”—it’s a necessity. With digital audiences consuming more video content than ever, brands leveraging video are seeing stronger engagement, higher conversion rates, and better ROI.
This guide dives into 80+ powerful video marketing stats, explores the latest trends, and offers actionable insights to help you stay ahead in a competitive landscape.
Why Video Marketing Matters in 2024?
Modern consumers demand video content. Brands that fail to deliver risk falling behind in engagement, trust, and sales.It’s no longer just an option—it’s a necessity.
Here’s why video continues to dominate in 2024:
- Average daily video consumption has hit 100 minutes per person
With people spending over 100 minutes daily watching videos, brands must position themselves on platforms where their audience is already engaged.
- 87% of marketers confirm video delivers positive ROI
A remarkable 87% of marketers agree—video consistently drives strong returns, making it a cornerstone of successful marketing strategies.
- Video content increases landing page conversions by up to 80%
Embedding videos on landing pages can lift conversions by 80%, turning passive visitors into active customers through engaging visual storytelling.
Global Video Marketing Statistics 2024
The global rise of video marketing is nothing short of phenomenal. As consumer preferences shift towards dynamic, visual content, businesses worldwide are scaling their video efforts to stay competitive. Here’s a snapshot of where the industry stands in 2024:
- The video marketing industry is valued at ₹29.5 lakh crore globally
With a staggering value of approximately ₹29.5 lakh crore (equivalent to $355 billion USD), video marketing continues its upward trajectory. Brands are investing more than ever in video content creation, advertising, and distribution to capture audience attention and drive engagement across digital platforms.
- 92% of marketers consider video a key part of their strategy
An overwhelming 92% of marketers now place video at the core of their digital strategies. From social media snippets to detailed explainer videos, businesses recognize that video is essential for building brand presence and driving measurable results.
- Asia-Pacific leads global video consumption growth
The Asia-Pacific region is at the forefront of video consumption, experiencing a remarkable 23% annual growth. With mobile devices dominating internet usage in countries like India, China, and Indonesia, marketers are focusing on mobile-optimized, localized video content to tap into this rapidly expanding audience.
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Consumer Behaviour & Video Consumption Trends
In 2024, today’s consumers expect fast, engaging visuals, making video a crucial tool for brands aiming to capture attention and drive decisions.
- Consumer Behaviour & Video Consumption Trends
In 2024, the way people consume content has shifted heavily in favour of video. Modern consumers crave fast, engaging, and visually rich experiences that fit seamlessly into their daily routines—whether they’re researching products, being entertained, or learning something new. Understanding these behaviours is key to crafting a winning video marketing strategy.
- 72% of customers prefer learning about products via video
A clear 72% of consumers prefer watching videos over reading text when exploring products or services. Video simplifies complex information, builds trust and influences faster buying decisions—making it an essential tool for customer education.
- 75% of video views happen on mobile devices
With 75% of video views now happening on smartphones and tablets, mobile-first video content is no longer optional. Brands must focus on vertical formats, quick load times and eye-catching visuals to capture audiences scrolling through mobile feeds.
- Videos under 2 minutes generate the highest engagement
Brevity wins in the digital age. Videos that are less than 2 minutes long consistently achieve higher engagement, especially on platforms like Instagram, TikTok, and Twitter, where users prefer quick, digestible content.
- Social Media Video Stats 2024
Social media platforms continue to evolve into video-centric spaces, driving unprecedented opportunities for brands to connect with audiences in creative ways.
- YouTube: 2.7B+ monthly users
With over 2.7 billion monthly active users, YouTube stands as the world’s premier platform for video discovery, education, and entertainment. Its vast reach and searchability make it indispensable for brands aiming for long-term visibility and audience growth.
Also Read: Short vs Long Form Video
Social Media Video Stats 2024
In 2024, social media is fully video-first, with platforms prioritizing visual content to boost engagement. From quick clips to full-length stories, video dominates feeds—and brands using it effectively are seeing massive growth in reach and loyalty.
- Social Media Video Stats 2024
Social media has transformed into a video-first environment, where platforms prioritize visual content to capture user attention. Brands leveraging video on these platforms are seeing exponential growth in reach and engagement.
- YouTube: 2.7B+ monthly users
As the undisputed leader in online video, YouTube attracts over 2.7 billion monthly active users. It’s more than just a video platform—it’s a search engine, a learning hub, and an entertainment powerhouse.
- TikTok: Highest engagement per session
TikTok has redefined how users interact with content, delivering the highest engagement per session across all social platforms. Its algorithm-driven feed keeps users hooked, offering brands a unique opportunity to go viral with creative, authentic short-form videos. In 2024, TikTok isn’t just for entertainment—it’s a serious marketing channel driving brand awareness and consumer action.
- Instagram Reels: Boosts brand engagement by 30%
The rise of Instagram Reels has been a game-changer for brands aiming to increase visibility. Companies utilizing Reels have reported up to a 30% boost in engagement compared to traditional posts.
Key Social Media Video Stats 2024
With social media platforms evolving into video-centric ecosystems, brands that harness the power of video are seeing significant boosts in reach, engagement, and conversions. Here’s a snapshot of the most impactful video stats across leading platforms in 2024:
| Platform | Key Statistic |
| YouTube | 2.7B+ monthly active users |
| TikTok | Highest engagement per session |
| Instagram Reels | Boosts brand engagement by 30% |
Video Marketing ROI Statistics
In 2024, video isn’t just engaging—it’s one of the most profitable marketing tools. From boosting conversions to enhancing SEO, video content consistently proves its value by delivering impressive returns across all digital channels.
- 89% of marketers say video gives them good ROI
Nearly 9 out of 10 marketers confirm video consistently delivers strong returns across engagement, conversions, and brand growth. - Including video in emails can increase click-through rates by 300%
Embedding videos in emails can boost click-through rates by 300%, making campaigns more engaging and effective. - Landing pages with video are 53% more likely to show up on Google’s first page
Pages with video content are 53% more likely to rank higher on Google due to improved engagement and SEO performance.
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Conclusion
With AI technologies streamlining video creation and analytics, marketers have unique opportunities to personalize their content. Ultimately, embracing video marketing is not just an option; it’s a necessity for brands seeking meaningful connections with their audiences.
FAQs About Video Marketing in 2024
Is video marketing still effective in 2024?
With increasing consumer preference for video content, brands are seeing higher engagement, better retention, and improved conversion rates. Video remains one of the most effective marketing tools across industries.
Which video platforms deliver the best ROI?
It depends on your audience, but generally, YouTube, TikTok, and Instagram Reels are leading in terms of organic reach and engagement. For B2B, LinkedIn video offers excellent ROI.
How can I improve video engagement rates?
- Keep videos short and to the point.
- Use captions—over 80% of social videos are watched on mute.
- Include clear CTAs.
- Optimize for mobile viewing.
Is short-form video more effective than long-form?
For social media, yes. Short-form videos (under 60 seconds) tend to perform better in terms of engagement. However, long-form content still thrives on platforms like YouTube for educational or in-depth topics.
How important is video SEO in 2024?
Critical. Optimizing your video titles, descriptions, and tags can significantly boost visibility. Videos increase your chance of ranking on Google’s first page by 50x compared to text content.
What’s the role of AI in video marketing?
AI is revolutionizing video creation, personalization, and analytics. From automated video editing to AI-driven recommendations, it’s making video marketing more efficient and targeted.
